You searched for: "gamification"

The results has been filter on Tags containing Insight.
ANA has found 15 results for you, in 337 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The power is in the mix

Recent insight generation work we conducted in our own industry has demonstrated that survey research needs to change drastically. We need to become more agile, smarter and more in line with today's marketing standards, as well as better follow the...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, Katia Pallini, Angie Deceuninck, Bianca Vucescu
Company: InSites Consulting
September 22, 2016
×

Citation

Verhaeghe, Pallini, Deceuninck and Vucescu (2016a, September 22). The power is in the mix. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/the-power-is-in-the-mix-8893


Research papers

Retail's next top model

Marketers have always asked researchers for a model that represents consumer decision-making in an easy-to-work-with format. Naturally, researchers have tried to simplify the real life context to an often-linear step-by-step process, from need via...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Lilli Mix, Janine Katzberg
Company: Happy Thinking People
November 18, 2015
×

Citation

Mix and Katzberg (2015a, November 18). Retail's next top model. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/retail-s-next-top-model


Magazines

Research World (September 2013)

In this issue we explore if bigger really is better. Great interviews, insightful ideas and overall a block busting read.

Catalogue: Research World 2013
Author: ESOMAR B.V.
September 15, 2013
×

Citation

B.V., E. (2013a, September 15). Research World (September 2013). ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/research-world-september-2013-


Videos

Creating a sustainable future for MROCs

Our industry has embraced MROCS as a new tool. Whereas most researchers still celebrate the richness this phenomenon offers, others are already pushing the "cost-efficiency" button to squeeze in as many projects as possible. Already we have seen...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Jos Vink, Anke Bergmans, Michelle de Laat
June 15, 2013
×

Citation

Vink, Bergmans and de Laat (2013a, June 15). Creating a sustainable future for MROCs. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/creating-a-sustainable-future-for-mrocs


Research papers

Crowd interpretation

Research is becoming increasingly a commodity. We see a trend towards DIY research on the client side. Researchers are no longer in the business of data collection or analysis only. The researcher of the future needs to be an insight generator and...

Catalogue: Congress 2011: Impact
Authors: Peter Claes, Gigi Ilustre, Niels Schillewaert, Annelies Verhaeghe
Company: InSites Consulting
September 18, 2011
×

Citation

Claes, Ilustre, Schillewaert and Verhaeghe (2011a, September 18). Crowd interpretation. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/crowd-interpretation


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
×

Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/engage-inspire-act